NBA basketball shoes are much more than mere footwear
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The NBA basketball shoes are more than mere footwear. They are actually a fashion statement. You can be sure that a basketball shoe promoted by the game's stars will be the most worn shoe that season. Basketball fans wait for shoe giants like Adidas, Nike and Reebok to announce their product line before the NBA season.
Each shoe launch is accompanied by a high voltage campaign. This campaign is run not only on newspaper pages but also on television screens and is plastered on hoardings across the nation. The race is to catch the star of the season, and make him endorse the shoe.
What is interesting is that the basketball players select a shoe according to the position in which they play. The most popular are high-cut shoes because they provide strong ankle support. However, power players who play inside prefer sturdy shoes because of the heavy pounding that their feet take. The perimeter players go for shoes that are light since light shoes help them to move and cut. These fine differences are unlikely to be noticed by fans because NBA rules require that all team players wear shoes that are of the same color.
The basketball shoes of some NBA players get written about because they have their names or numbers stitched on their shoes. Some even write messages on their shoes with markers. But the most unique case is that of Mark Jackson, an ex-Denver Nuggets player. He used to tie his wedding ring into the shoe laces to remind him of his wife and family!
Shoe giants initially used to name shoes after superstars like Michael Jordan. But now Reebok has entered into an agreement with NBA to market a line of NBA-Reebok shoes.
This arrangement, which came into effect in 2002, provides for the manufacture and marketing of two shoes -- NBA Master Link and NBA Denial. Both these shoes carry the NBA logo on the tongue, sole, heel and sock liner.
Written by: the Editor
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